Virtual reality trips are everywhere at South by Southwest

FILE - This June 11, 2015, file photo, shows the new Oculus Rift virtual reality headset on display following a news conference in San Francisco. Virtual reality is big at South by Southwest Interactive, the annual Austin, Texas, tech festival wrapping up Tuesday, March 15, 2016. It’s a big business opportunity, a big technological development, and also a big experiment, as everyone tries to figure out how to use it. Facebook’s long-awaited Oculus Rift begins shipping to the public later this month, and new headsets from Samsung and Sony are also on their way. (AP Photo/Eric Risberg, File)