Virtual reality trips are everywhere at South by Southwest

FILE - In this Saturday, March 14, 2015, file photo, JJ Castillo, from left, Vanessa Cottingham, and Pamela Ledbetter, wave at a Koceto Jo prototype 360-degree view video camera during the SXSW Interactive Festival in Austin, Texas. Virtual reality is big at South by Southwest Interactive, the annual Austin, Texas, tech festival wrapping up Tuesday, March 15, 2016. It’s a big business opportunity, a big technological development, and also a big experiment, as everyone tries to figure out how to use it. (AP Photo/Jack Plunkett, File)