Chinese women getting mixed social signals on beauty, roles

In this image made from an online ad released by SK-II on April 7, 2016, a female character described to be one of several struggling with the social pressure to get married is seen crying during an interview. The four-minute online ad for skin treatments by the high-end cosmetic line SK-II encouraged Chinese women to be independent and not cave to social pressures. Since being posted on the company’s official microblog on April 7, the video has been viewed nearly 10 million times globally on all platforms, garnering more than 3.9 million comments, likes, shares and reposts, said SK-II’s Marcus Strobel, global president for the cosmetic line.(SK-II via AP)