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Chinese women getting mixed social signals on beauty, roles

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In this image made from an online ad released by SK-II on April 7, 2016, a female character described to be one of several struggling with the social pressure to get married is seen. Members of the Chinese public say the ad campaign, despite its commercial motivations, promotes confidence for Chinese women, although some critics say the portrayal of leftover women in a gloomy and depressing light in the first half of the ad has done disservice by reinforcing the social prejudices and is still discriminating.(SK-II via AP)

In this image made from an online ad released by SK-II on April 7, 2016, a female character described to be one of several struggling with the social pressure to get married is seen. Members of the Chinese public say the ad campaign, despite its commercial motivations, promotes confidence for Chinese women, although some critics say the portrayal of leftover women in a gloomy and depressing light in the first half of the ad has done disservice by reinforcing the social prejudices and is still discriminating.(SK-II via AP)

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