LAS VEGAS (AP) — The head of the Motion Picture Association of America says the film community must do a better job of reflecting the diverse makeup of the world, and it’s taking steps to do so.

Chris Dodd, the group’s chairman and CEO and a former Connecticut senator, spoke passionately about the Hollywood diversity crisis at the annual CinemaCon conference in Las Vegas. He gave his state of the industry speech to exhibitors and industry leaders Tuesday.

National Association of Theater Owners President John Fithian added that the more diverse the movie, the bigger the earnings. He cited global box office juggernaut “Furious 7.”

While Dodd didn’t directly address theatrical competitors such as streaming services, he stressed that theaters remain the “premier way to experience the magic of the movies.”

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