BMW has introduced a new car-sharing program in Seattle, called ReachNow.

It was made official on Friday.

ReachNow in Seattle is the first BMW car-share program in the country.

The first fleet will be made up of 370 cars; 20 percent of them are BMW i3s, which are electric vehicles.

KIRO 7 reporter Nick McGurk asked BMW if it’s attempting to compete with existing car-sharing programs like Car2Go or if the company is going for a luxury experience.

The company said with plans to deliver the car to customers, its business model is unique.

The city of Seattle has a deal with BMW that allows it to park on city streets.

Who is ready for a BMW car share in Seattle? Similar to Car 2 Go — but with BMW & Mini. Official launch today pic.twitter.com/c8KqS3t9Ps

— Nick McGurk (@NickKIRO7) April 8, 2016