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Tired of increasing cable bills? Why Ron decided to unplug

SPONSORED — It won’t come as a surprise to listeners of “The Ron and Don Show” that radio personality Ron Upshaw recently decided to cut the cable cord. Ron talked about it on-air before he took the leap.

He told Don he was tired of paying $250 for his cable/Internet bill and since he was moving anyway, he decided to install Frontier’s symmetrical high-speed Internet at his new house and not get the cable package.

For a sports guy, it was a pretty gutsy experiment. But he’s not alone. According to a 2013 report by SNL Kagan, 12 million households, roughly 10 percent of cable viewers, were​ ​expected to “cut the cable TV cord” by this year. In fact, most millennials don’t even sign up for cable in the first place. There are other ways to watch most of what they want to see.

To make the break, Ron said he “cobbled together” a smorgasbord of Amazon Instant Video, Netflix, Hulu and Sling TV. He supplemented that with an HD antenna to bring in local channels. Some of the equipment, like the antenna, had a one-time investment. Others required a modest monthly fee. Still, even with the one-time investments, Ron figures he cut his monthly bill by about half.

On the upside: He absolutely loved the convenience of Frontier’s 100 Meg symmetrical high-speed Internet — especially for uploads and downloads. In Ron’s line of work, he deals with a ton of videos. What used to take several minutes to upload, he now can get almost instantly. And, to his delight, his new service is about 20 times faster.

On the downside: The HD antenna only brought in limited channels, mostly PBS, religious and shopping ones. The reception on the local channels was not very good. He also missed his DVR — a lot.

In all, Ron’s cable-free experiment only lasted six weeks.

“For someone with an affinity for sports, it didn’t really work to not have TV,” Upshaw said.

He’s back with Frontier now for their baseline 240+ channel FiOS TV package and symmetrical Internet bundle — which is still saving him a good amount of money. For that reason, Ron is still very happy he took the plunge, as it lead to cutting his bill in half by going with Frontier over the cable company.

For average suscribers, however, cutting the cord may not make the most financial sense. That’s because, once you start picking and choosing different streaming services, you end up paying close to what you would by bundling your cable and internet services.

CNet advises potential “cord-cutters” to really do the math prior to taking the plunge. Media subscriptions might seem comparatively cheap until you add them all up. And for what little savings you do see, you could lose a lot of viewing enjoyment — like seeing your team win the World Series.

With media delivery trends changing at fiber-optic speeds, it’s no wonder consumers are playing the television field. But the key to getting the best value is to really understand what you’re paying for — and what you’re getting in return.

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