The first custom crosswalk in Seattle since the rainbows were painted in Capitol Hill was celebrated in the city’s Central District.

The new crosswalk, painted in Pan-African colors, was unveiled at the intersection of 23rd and Martin Luther King Jr. Way over the weekend.

Rokea Jones of the United Hood Movement told KIRO 7 what the colors signify.

Related: Seattle’s talking crosswalks are keeping residents awake

“Red represents the blood of the people, black is for the people and green is for the land,” she said.

The Office of Economic Development says the crosswalk celebrates the cultural heritage of the neighborhood.

The crosswalk in the Central District was painted after the gay-pride crosswalks were painted last year. The Seattle Department of Transportation made the Pan-African crosswalk official by including safety signs and reflectors. Money for the crosswalks come from street-use fees.

Excitement over custom crosswalks may fizzle out here, however. A check into the city’s Community Crosswalk Program found shows there is little interest. Neither the SDOT nor the Department of Community Development (both responsible for the program) had any records related to the program at the end of 2015.

In order to get a custom crosswalk, the city suggests interested parties first review the Community Crosswalks Guidelines, which include restrictions on where crosswalks are eligible. Next, the city asks for a review of the Neighborhood Matching Fund. The neighborhood fund awards matching funds based on a neighborhood’s contribution of volunteerism, donated material, in-kind professional services or money. The city also suggests applicants have a community involvement strategy. The crosswalks cost about $25 per square foot and last three to five years.